Wednesday, 25 April 2012

Introduction to the studio and what goes down.


Introduction to the House of Sunny

On the 23rd of April I started my 5 week internship placement. I was introduced to the studio and some of the other interns that I would be working with, as well as the designer Sunny Williams.
A lot goes down in the studio; on one side is where the pattern cutting, pattern alterations, prepping the fabric, machine and hand sewing takes place. On the other side of the room his where all the promoting, organizing and the preparation for photo shoot happens. It is quiet nice that it is all in one room because for me, I don't know an awful lot about that side of the business, it is interesting to hear and see what goes on and the large amount of planning that goes into it.

The house of Sunny is a very new brand and has now found its consumer market, which is contemporary women’s tailoring, and he uses a mix of Savile Row tailoring techniques mixed with some of his own. Sunny Williams aim is to ‘get the women back into the suit’. At the moment the company is making clothing for clients and small boutiques.   The pieces that I and the other construction intern are working on are in away prototypes for a production photo shoot; they will be constructed and finished completely, then will go up on the web site where clients and boutiques can place orders. Once there orders start to come in, the patterns will be checked one last time and then sent off to the manufactures to be made.  These “prototypes” are the new collection pieces -and the production shoot will be on the 18th May, so we have 2-3 weeks to make 7 two piece suits and other smaller elements of the collections.

Day to day events at the surrey studio would be; cutting out pattern pieces in the real fabric and lining, and interfacing.  Machine and hand sewing, general constructions of the garments. Promoting the brand, sorting out call sheets for photo shoots, making contacts with other people in the fashion world, posting on the blog and creating make up looks. Occasionally models will stop by for fittings to check the garments fit and hang.
My next post will be of things that I achieved and done in the studios, in the next couple of days of the internship.

The link below is of the house of sunny blog
http://blog.houseofsunny.com/

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